LinkedIn Thought Leader Ad Guide

Over the last few weeks I’ve run a very simple test on LinkedIn… Thought Leader Ads vs Standard Ads

📝 Creative was identical
📝 Ad Format was identical
📝 Budget was identical

In short, every setting was the same.

But the one difference are Thought Leader Ads are displayed from my personal profile, as opposed to the Bula Media page.

THE RESULT? A whopping 57% increase in engagement rate, and a 33% increase in conversion rate (lead).

This is a significant difference.

The lesson here isn’t just in trying this approach itself, but it speaks volumes in that people buy from people.

Your personal brand is so important.

Find our guide below, which includes step-by-step instructions to setup LinkedIn Thought Leader Ads today.

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